Understanding Rella SEO and Inbound Marketing

On the topics of internet marketing discussion boards and agency web sites, the subject of worthiness is not often talked about. In the field of search, the comparative value of any web site is reevaluated every day. Your company’s position in the world can be solid on Monday, and quicksand by Friday.  The point is that in this transient environment, there can be an overemphasis on “Rank for X” and the technical elements of how to do so, instead of the more important preceding question:

Whose attention do you want?

As search engines have become more sophisticated there has been a forced re-visitation on the idea that on the end of every query is a person asking it. Obvious, but overlooked in the lust after traffic. Instead of asking the question “What do we want to rank for?” – maybe a better question is “Who do we want to rank for?”

Attention brings a megaphone. Are you ready to speak through it?

The level of attention that follows search ranking has a very particular economy to it. Like any list, there are very few spaces at the top, and said placement yields the lion’s share of any new opportunities. The result of high rankings is not always a slam dunk. The same visibility that would amplify an already-successful operation can drown a struggling one in its own problems magnified to a higher power.

Prospects have problems. Be a solution.

Rella’s core offerings have grown to include conversion optimization through split testing. Technical elements aside, the point of these services are to find out what about your offerings are compelling. Your customers are sending you messages every day through the use of your marketing materials. Show them you’re listening.