Smart SEO and Conversion Optimization are simply our tools of choice.
Last month, like a lot of you, my eyes were constantly distracted by TV screens at home, work, and restaurants by the Olympics. The spectacle in itself is attractive, and the world stage makes things even more invigorating. The thing that I like the most about the Olympics is...Read More
At Rella, we believe the job of the modern marketing firm is to help clients make sense of the increasingly fragmented set of platforms they have at their online disposal. We do that very simply, by emphasizing that a brand’s marketing strategy much be specific enough to its audience, but versatile enough to be applied to any online medium, from 140 characters to an hour of 1080p video. The core is still the same:
Who is your audience?
Rather than insult your intelligence with definitions of demographics and psychographics, let us only suggest that a better understanding of your current (or proposed) customer base leads to less wasted dollars – especially in the more nebulous channels of organic search (SEO).
It is also our opinion that well-orchestrated paid and earned media campaigns will inform owned media strategy through web, social, and sales data. The assertion that advertising is better than social media marketing, or vice versa, has no play – because they each cross-pollenate the other.
What is your message?
One thing well understood by seasoned marketers is that a quality messaging strategy will traverse media. Heart strings can be pulled via a tweet or through an 30 minute video. Your customers can laugh at a post on Facebook or a postcard – it truly is your choice. We believe in measuring your message’s performance across all media and reacting accordingly.
How will you measure success?
Marketing analytics are more ubiquitous than ever. From impression to conversion and beyond, your customer or prospect leaves a trail of bread crumbs that lead to better marketing intelligence and data-driven decisions. Are you collecting the appropriate data? What is it telling you?
We invite you to partner with Rella in your online marketing endeavors. Through a background in search marketing and web analytics, we help our clients take ownership of the platforms which grow their online footprint.
How a crawler-based search engine works – the basics.
May 2, 2012
If you take a second to wonder how search engines really work, you’ve already taken four times longer then it takes Google to answer a search query. That’s right, it takes search engines roughly a quarter of a second to retrieve, rank and return a list of websites to you that are the most relevant [...]
Search Engine Submission – Avoiding Tactics from 1997
March 12, 2012
When I was in high school, I worked at a small internet service provider. Aside from giving me the skills to deal with extremely irate customers, the experience gave me my introduction to the Internet at a very functional level. Starting at a technical level has its advantages, and I appreciate no longer having to [...]
Exactly What do Search Engine Users Want to Find?
February 14, 2012
Taking the search information from billions of global searches and breaking it down into manageable bites is in the beginning of SEO strategy. The following is a list of categories followed by the percentage of total monthly searches they receive (circa 2008 comScore data). This chart gives you an idea of where your website fits within the 100's of millions of searches performed every day.