The ways in which Search Marketing is like the Olympics
Last month, like a lot of you, my eyes were constantly distracted by TV screens at home, work, and restaurants by the Olympics. The spectacle in itself is attractive, and the world stage makes things even more invigorating. The thing that I like the most about the Olympics is the clarity of vision about the whole event. Scoring is made up of seconds ands points, and there is always a clear group of winners, ranked 1, 2, and 3. Even when quality is more nebulous, in a sport that doesn’t have two sides (no defense), like archery or swimming, points or time substitute for the key...
Read MoreHow a crawler-based search engine works – the basics.
If you take a second to wonder how search engines really work, you’ve already taken four times longer then it takes Google to answer a search query. That’s right, it takes search engines roughly a quarter of a second to retrieve, rank and return a list of websites to you that are the most relevant to your search. That’s pretty impressive, even more impressive when you consider the billions and billions of pages that exist on the Web. You may be really curious about how it all works. You’re curious not only because they deliver such impressive results, but because as...
Read MoreSearch Engine Submission – Avoiding Tactics from 1997
When I was in high school, I worked at a small internet service provider. Aside from giving me the skills to deal with extremely irate customers, the experience gave me my introduction to the Internet at a very functional level. Starting at a technical level has its advantages, and I appreciate no longer having to troubleshoot old 3com dialup chassis to make sure that Grandpa Jay gets his Yahoo celebrity news. Bitter much? You bet. One of the things that we did at the ISP for some of our business class clients (after building web sites and setting up local area networks for their offices)...
Read MoreExactly What do Search Engine Users Want to Find?
Taking the search information from billions of global searches and breaking it down into manageable bites is in the beginning of SEO strategy. The following is a list of categories followed by the percentage of total monthly searches they receive (circa 2008 comScore data). This chart gives you an idea of where your website fits within the 100's of millions of searches performed every day.
Read MoreWhy Organic SEO is an ongoing affair
In explaining the reasons for ongoing organic search marketing campaigns, it’s easy to become lax in your explanations. As clients have become more sophisticated and more knowledgeable about SEO services, it’s easy to glaze over some of the more elemental topics about marketing online, but a refresher is always good, even for us. Years ago we used the metaphor of nutrition and sports competition as they pertained to SEO. It went like this: How often do I have to go to the gym? As long as you want to be fit against your competition. The word ‘competition’ is the most...
Read More